Manual Endless Propaganda: The Advertising of Public Goods

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Endless Propaganda: The Advertising of Public Goods

Social marketing -- Canada. Social marketing -- Europe. Advertising, Public service -- United States. Advertising, Public service -- Canada. Advertising, Public service -- Europe. Advocacy advertising -- United States. Advocacy advertising -- Canada. Advocacy advertising -- Europe.

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Advertising, Public service. OCoLC fst Advocacy advertising. Social marketing. Sociale verantwoordelijkheid. Services publics. Bien commun. Marketing social -- Canada. Marketing social -- Europe de l'Ouest. Geographic Term:. United States.


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Electronic books. Electronic Access:. Make this your default list. The following items were successfully added. There was an error while adding the following items. In scale, these different types of propaganda can also be defined by the potential of true and correct information to compete with the propaganda. For example, opposition to white propaganda is often readily found and may slightly discredit the propaganda source. Opposition to grey propaganda, when revealed often by an inside source , may create some level of public outcry. Opposition to black propaganda is often unavailable and may be dangerous to reveal, because public cognizance of black propaganda tactics and sources would undermine or backfire the very campaign the black propagandist supported.

Propaganda may be administered in insidious ways. For instance, disparaging disinformation about the history of certain groups or foreign countries may be encouraged or tolerated in the educational system. Since few people actually double-check what they learn at school, such disinformation will be repeated by journalists as well as parents, thus reinforcing the idea that the disinformation item is really a "well-known fact", even though no one repeating the myth is able to point to an authoritative source.

The disinformation is then recycled in the media and in the educational system, without the need for direct governmental intervention on the media. Such permeating propaganda may be used for political goals: by giving citizens a false impression of the quality or policies of their country, they may be incited to reject certain proposals or certain remarks or ignore the experience of others. In the Soviet Union during the Second World War, the propaganda designed to encourage civilians was controlled by Stalin, who insisted on a heavy-handed style that educated audiences easily saw was inauthentic.

On the other hand, the unofficial rumours about German atrocities were well founded and convincing.

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Article 20 of the International Covenant on Civil and Political Rights prohibits any propaganda for war as well as any advocacy of national or religious hatred that constitutes incitement to discrimination, hostility or violence by law. Corporate propaganda refers to propagandist claims made by a corporation or corporations , for the purpose of manipulating market opinion with regard to that corporation, and its activities.

Just as the use of these products and services can provide pluses which outweigh the minuses to society and individuals, their advocacy may function more positively than negatively. Common euphemisms for corporate propaganda are advertising and public relations. Workplace propaganda is used by employers directed at employees. Often based upon distorted data utilized to justify ideologically driven decision making processes. This differs from corporate propaganda as it is an internal process and has the potential to be found in small charities as well as in large market driven corporations.

Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science , books, leaflets, movies , radio, television, and posters. Less common nowadays are letter post envelopes examples of which of survive from the time of the American Civil War. In principle any thing that appears on a poster can be produced on a reduced scale on a pocket-style envelope with corresponding proportions to the poster.

The case of radio and television, propaganda can exist on news, current-affairs or talk-show segments, as advertising or public-service announce "spots" or as long-running advertorials. Propaganda campaigns often follow a strategic transmission pattern to indoctrinate the target group.

This may begin with a simple transmission such as a leaflet dropped from a plane or an advertisement. Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, etc.


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  • The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to opinion leader through indoctrination. A number of techniques based in social psychological research are used to generate propaganda.

    Many of these same techniques can be found under logical fallacies , since propagandists use arguments that, while sometimes convincing, are not necessarily valid. Some time has been spent analyzing the means by which the propaganda messages are transmitted. That work is important but it is clear that information dissemination strategies become propaganda strategies only when coupled with propagandistic messages. Identifying these messages is a necessary prerequisite to study the methods by which those messages are spread. Below are a number of techniques for generating propaganda:.

    The field of social psychology includes the study of persuasion. Social psychologists can be sociologists or psychologists. The field includes many theories and approaches to understanding persuasion.

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    For example, communication theory points out that people can be persuaded by the communicator's credibility, expertise, trustworthiness, and attractiveness. The elaboration likelihood model as well as heuristic models of persuasion suggest that a number of factors e. Nobel Prize—winning psychologist Herbert A. Simon won the Nobel prize for his theory that people are cognitive misers. That is, in a society of mass information people are forced to make decisions quickly and often superficially, as opposed to logically.

    Social cognitive theories suggest that people have inherent biases in the way they perceive the world and these biases can be used to manipulate them. For example, people tend to believe that people's misfortune e. This bias is referred to as the Fundamental Attribution Error. Self Fulfilling prophecies occur when people believe what they have been told they are. Propaganda frequently plays upon people's existing biases to achieve its end. For example, the illusion of control , refers to people's seemingly innate desire to believe they can and should control their lives.

    Propagandists frequently argue their point by claiming that the other side is attempting to take away your control. For example, Republicans frequently claim that Democrats are attempting to control you by imposing big government on your private life and take away your spending power by imposing higher taxes while Democrats frequently argue that they are reining in big corporations that are attempting to influence elections with money, power and take away your job, health etc.

    According to bipartisan analysis, these claims are frequently untrue. The propaganda model is a theory advanced by Edward S. Herman and Noam Chomsky which argues systemic biases in the mass media and seeks to explain them in terms of structural economic causes :. The 20th century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy.

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    The theory postulates five general classes of "filters" that determine the type of news that is presented in news media: Ownership of the medium, the medium's Funding, Sourcing of the news, Flak, and Anti-communist ideology. The first three ownership, funding, and sourcing are generally regarded by the authors as being the most important.

    Although the model was based mainly on the characterization of United States media, Chomsky and Herman believe the theory is equally applicable to any country that shares the basic economic structure and organizing principles the model postulates as the cause of media bias. Bartlett , and Hans Speier. Insisting that each of their respective discussions of propaganda are too narrow, Ross proposed her own definition.

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    To appropriately discuss propaganda, Ross argues that one must consider a threefold communication model: that of Sender-Message-Receiver. Propaganda involves the intention to persuade. As well, propaganda is sent on behalf of a sociopolitical institution, organization, or cause.

    Next, the recipient of propaganda is a socially significant group of people. Finally, propaganda is an epistemic struggle to challenge others' thoughts. In other words, it is not necessarily a lie if the person who creates the propaganda is trying to persuade you of a view that they actually hold. False statements, bad arguments, immoral commands as well as inapt metaphors and other literary tropes are the sorts of things that are epistemically defective Not only does epistemic defectiveness more accurately describe how propaganda endeavors to function Throughout history those who have wished to persuade have used art to get their message out.

    This can be accomplished by hiring artists for the express aim of propagandizing or by investing new meanings to a previously non-political work. Therefore, Ross states, it is important to consider "the conditions of its making [and] the conditions of its use. Of all the potential targets for propaganda, children are the most vulnerable because they are the least prepared with the critical reasoning and contextual comprehension they need to determine whether a message is propaganda or not. Children's vulnerability to propaganda is rooted in developmental psychology.

    The attention children give their environment during development, due to the process of developing their understanding of the world, causes them to absorb propaganda indiscriminately.